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What is E-Commerce? The use of information technology modules such as the computer channels and the internet in while purchasing and selling of goods and services is known as e-commerce or the electronic commerce. E-commerce is very efficient because it offers the provision of goods and services around the clock to consumers, poses a wide availability of various products and services to clients and it is readily available with the right software. However, e-commerce has its own set of limitations which include consumers are not able to see or touch a product before buying and sometimes it causes the delay of goods and services when shipping. This writing will elaborate some of the crucial elements that you require in managing an e-commerce site. But first, you need to understand some of the categories present in electronic commerce. The first classification of e-commerce consists of business to business that encompasses entrepreneurs carrying out business with other entrepreneurs. An illustration of business to business type of electronic commerce involves a manufacturing company selling goods to a trader or a wholesaler selling products to retailer.
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The subsequent type of e-commerce is the business to a consumer where a customer purchases goods from a vendor through shopping cart software; therefore, it does not allow human interaction.
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The third type of e-commerce is the consumer to business which requires companies to bid for a business opportunity so that the customer can select the business company that qualifies to carry out the project. Consumer to consumer category is the last class of e-commerce which occurs on online ads and media which permits customers to buy and sell goods and services. Once you identify the type of class you intend to pursue, then, at this point you must look for some of the most crucial features to use on your e-commerce website. The first feature that you should consider adding to your e-commerce site is the search engine optimization since it allows visibility to your site on other search engines enabling visitors to buy goods and services from your site. The purpose of e-commerce is to receive payments for all goods and services that you offer to all clients; therefore, you must provide them with a suitable payment method that they can use. Including promotional tools in your e-commerce is very important because they are capable of boosting your sale. The use of marketing tools will provide a broad customer base who may turn out to be potential buyers for your goods and who can prove to be your clients in the long term. Be sure to include a catalog that will allow you to manage the prices of your products not forgetting to add filter application on it that will enable buyers to locate products quickly. Last but not least, remember to include different methods of transportation that you will use to deliver goods to clients with and one that customers are most comfortable with.